Unfair Competition, Google, and the News
Back in good ol'1918, the Associated Press (AP) won a lawsuit against International News Service (INS), which was a competing distributor of international news to American newspapers. The origins of the lawsuit began when INS was unable to get equal access to certain foreign news markets covered by the AP. Since this disparity in access was commercially significant, INS chose to essentially read the AP bulletins in the east coast newspapers as they appeared and then rewrite them for its client newspapers further west. While the AP was considerably unpleased with this form of competition, it wasn’t exactly clear if they had a claim against INS. After all, INS was simply copying facts known to the public after the stories were published in east coast newspapers.
In a rather complicated decision, the Supreme Court decided in International News Service v. Associated Press, 248 U.S. 215 (1918) that while AP would have no rights against the public to prevent the copying of its news, INS as a competitor created a different context where a claim of unfair competition could be sustained.
The reasons for this differentiation can perhaps be best explained by the holding of a later case, National Basketball Assoc. v. Motorola, Inc., 105 F.3d 841 (2nd Cir. 1997), which examined a similar situation to INS v. AP:
We hold that the surviving "hot-news" INS-like claim is limited to cases where: (i) a plaintiff generates or gathers information at a cost; (ii) the information is time-sensitive; (iii) a defendant's use of the information constitutes free-riding on the plaintiff's efforts; (iv) the defendant is in direct competition with a product or service offered by the plaintiffs; and (v) the ability of other parties to free-ride on the efforts of the plaintiff or others would so reduce the incentive to produce the product or service that its existence or quality would be substantially threatened.Thus, even where laws of copyright might not prevent copying, cases like INS v. AP and NBA v. Motorola stand for the proposition that competitors do not always have the right to copy information otherwise public from each other. In essence, if the activity in question is essentially a form of parasitic free-riding by one competitor against another, a possible claim for unfair competition can arise if the copying is of time-sensitive information gathered at significant cost by the victim.
So why does all this history and law matter?
Well, it’s all quite simple actually, as out of the dark corner of Google’s bedroom closet has crawled out once again the haunting form of the INS v. AP doctrine:
Newspapers take aim at Google in copyright disputeNewspaper, book and magazine publishers have come together to protect their content against the "kleptomania" of internet search engines.
A task force of industry publishing associations will seek compensation for the use of their content by Google and other search engines. They will also seek meetings with regulators and lawmakers, including officials at the European Commission.
(read more via the link above)